Augmented Reality Art Walking Tours Hosted by Apple

Just when you think Apple has out-done themselves; leave it to this techy guru to continue to make waves into the future and deliver consumers the utmost interactive experiences. 

Linked with their company image of inventive creativity, Apple is hosting what is known as an (AR)T Walk through major cities, world-wide. 

What and Why the (AR)T Walk?

(AR)T Walk
Apple

In the more recent push to make augmented reality more readily available and consumer friendly as well as the idea of making Apple Stores a community, Apple decided to take on this (AR)T Walk venture.

This walk will be featured in major cities such as San Francisco, Paris, Tokyo, Hong Kong, London, and New York through mid-August 2019. These fantastic and buzzing cities are the perfect artistic pairing for the project.

Onlookers should expect to see original and creative works of art as a visual layer on the cityscape of each of the featured iconic cities by way of iPhone.

Each of the seven artists seek to share entire worlds of creativity rather than just a single work of art. Their medium is your shared world; how immersive right?

What Artists are Featured?

Nick Cave and Augmented Reality Art Walk
Nick Cave

Nick Cave, a Chicago native asserts his style as: Soundsuits mix spectacle and activism in a message of inclusion.  

“The moment I realized I was a messenger first, and an artist second, the burden was lifted.”

-Nick Cave
Nathalie Djurberg & Hans Berg
Nathalie Djurberg & Hans Berg

Nathalie Djurberg & Hans Berg, this duo hails from Sweden. Nathalie is an animator while Hans is a composer. There pieces feature clay animation. 

Cao Fei, calling China home, Fei is a multimedia artist who blends fantasy and documentary in reflections. 

Cao Fei
Photo: Wang Chao

John Giorno, born in New York City, Giorno’s artwork will be featured right in his home-state! As a poet firstly, his legendary work was an early champion of technology’s role in creative expression. 

John Giorno and Augmented Reality ART Walk
John Giorno (left)
Carsten Holleris
Photo Jonathan Leijonhufvud

Carsten Holleris a contemporary artist from Germany. His interest in human emotions creates very interesting pieces. 

Pipilotti Rist, the Swiss artist is keen on celebrating femininity and nature paired with technology. 

Pipilotti Rist
Pipilotti Rist

How to Join the Experience

Those that are looking to take part in the experience should expect the tour to last a couple hours and the distance is approximately 1.5 miles long, so get those comfy shoes on.

If you live near one of these cities and are interested in tickets, you can find additional information on Apple’s website

Recommended Posts

No comment yet, add your voice below!


Add a Comment

Your email address will not be published. Required fields are marked *